Instead of the usual review of our year, you will gain a little insight in FREY&LAU traditions. Every year, after the Christmas Party and before the annual stocktaking takes place the whole company gathers together in a familiar athmosphere snacking christmassy sausages. The CEOs tread everyone with the typical german Christmas eve dinner: sausages and potato salad. This year the order of 550 sausages broke all records.

This year’s SEPAWA (2018) started off with a premiere – Fashion and Fragrance united at the Fragrance and Fashion Show. Fashion collections created by prospective designers of the Berlin University of Applied Sciences were presented, each in line with one of the three selected fine fragrances. Our Head of Perfumery, Fred Naraschkéwitz, moderated the FREY&LAU fragrance “Amberlin” and the matching men’s collection by Sebastian van der Berg.
Experience a hot night in the depths of the streets of Berlin. Get your joyful trip started with a promising topnote of spicy saffron and floral jasmine. Experience the deep suspiring, aromatic heart of amberwood and ambergris. When the dawn breaks and the purple clouds arrive, you‘ll find relief in the woody base of cedar, moss and sweet caramel sugar.
Prior to the SEPAWA, Mr. Naraschkéwitz was interviewed about trends in the world of fragrance and the parallels between fashion and fragrance. You can find the entire interview on the SEPAWA homepage. It was a plesaure to be part of this creative and inspiring evening in Berlin and we are looking forward to next years SEPAWA.