It is the Middle East’s premier industry networking event. From makeup and hair styling to current scents and body care to wellbeing and spa – in Dubai, visitors are introduced to current trends, interesting product innovations and new market developments having to do with beauty and wellbeing. At this year’s Beautyworld from May 14-16, the German pavilion, themed “Germany – The Quality Country,” saw a large number of visitors and had FREY&LAU as one of its exhibitors. Its open, modern design with harmonious and warm colors invited numerous visitors to discover new fragrance worlds and get to know FREY&LAU’s extensive portfolio. One of the special highlights that Export Manager Kai Lüdemann’s trade show team showcased was the newly developed oriental Fine Fragrance Line, which was shown exclusively and for the first time at Beautyworld. The balsamic and spicy character and the sophisticated composition of sensual and sweet aromas of its six new scent creations for ladies and men conjure up visions of the magic of the orient and its many delights. In addition, perfumers and fragrance experts from Marketing and Sales presented a great deal of other highlights from the company’s wide range of perfume oils and essential oils as well as from its raw materials for fragrance creation. Kai Lüdemann is highly satisfied and comes to an entirely positive conclusion: “These past three days in Dubai have been a great success for us. Our new Fine Fragrance Line has been very well received by visitors, and we are pleased about numerous new, promising contacts. We have been able to gain many new impressions and get an idea of current tendencies and trends on the market – and we are going to integrate all of this in our next product development projects.” Those projects are certain to feature new attractive topics for the 2018 Beautyworld in Dubai!