They immerse themselves in street life, observe food trends, and always have a close eye on national and international styles. Every year, these impressions are then compiled together into trend concepts, which the perfumers use to create the newest fragrances. "We put a special priority on the long-term perspective when observing trends. Therefore, we also look at areas that are not associated with fragrances at first glance. However, it is exactly these areas that are extremely important, because they reflect the entire spectrum of lifestyle and are the basis for the fragrances created by our perfumers,” explains Natalia Lajca, Marketing Manager.

This year, three interesting and exciting theme worlds have emerged once again, which let the recipients get away from it all, even if only for a short escape.

“URBAN JUNGLE”, the first trending theme, creates an image of the search for harmony, peace and balance in our fast-paced digital world. It describes a feeling or a place that transforms into a biotope for harried, rushed urban dwellers and allows space for living. The perfumers have developed green, fresh notes to match this theme.

In the second theme world, “BEYOND THE RAINBOW”, we soar along the rainbow and immerse ourselves in a world full of colors, freedom and fantasy, and the perfumers have created sweet, playful fragrances that evoke this.

Our last trend story, “FAIRYTALE 4.0”, focuses on the external influences that now surround us at the dawn of the new era of technology. The current trends are progressing very rapidly and some are so amazing that they seem like fanciful fairy tales. The perfumers have created fragrance notes to complement this, scents with cool-metallic and opulent-romantic chords that reflect this mix of technology and magical fantasy.

We would be pleased to introduce you to the fragrance trends for 2018. Just contact us, we look forward to hearing from you.x