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Journeying to fragrances on display in Berlin: FREY&LAU at the 2017 SEPAWA congress

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It is a must-see event for anyone in the scents and fragrances business: The SEPAWA annual congress brings together more than 300 companies from the detergents and cleaners, cosmetics and fragrance industries to introduce new trends and products. It is a big stage for special talks and showcasing the latest developments.

 

 

With over 1,500 members the SEPAWA is one of Europe's largest specialist associations, and there is an increased interest in talking shop with business associates in the same field. For this year's show, the Fulda Congress moved to Berlin to accommodate the growing number of visitors. FREY&LAU was of course represented at the Berlin event. Our slogan was "A Colorful Journey of Fragrances", and gave visitors an impression of the colorful world of fragrances at our large and inviting booth. After three days, our experts felt that the show was a huge success, and they not only learned a great deal, but were also able to cultivate existing contacts and make new ones. Sales Manager Michael Ackermann is very satisfied: Meeting at Berlin’s Estrel congress center provides excellent opportunities for us. In terms of important issues and quality, the SEPAWA has become even more international and the most professional event in this industry in Germany.
 

 

 

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