What began as a family business in Northern Germany more than 175 years ago has long since evolved into a successful global company – and our guest list is living proof of that: Europe was represented by Sweden, England, the Czech Republic and other countries, but the 85 participants also travelled from Brazil, Mexico, India, Sri Lanka as well as Nigeria and Vietnam. The forum is a harmonious, informative get-together with an extensive program organized by the German colleagues. The event featured presentations on key industry topics and issues: In addition to technology, quality assurance, management and regulatory affairs; there were also presentations on current market topics and trends in the flavours and fragrances segments. However, there was more than just listening going on, tastings and samples let participants try out the flavour trends directly in the applications. In addition, agents from abroad brought in country-specific products: From tea and sweets up to cosmetics, there was a colorful variety to behold. And what do these many different “host gifts” from all corners of the world have in common? They all contain essential oils, fragrances, aromas and flavourings from FREY&LAU.