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Trends 2023

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We continuously collect impressions and impulses from art & culture, lifestyle & food, fashion & interior and design ideas. For 2023, we have condensed three core themes in the trend barometer, which our perfumers bring to life and make tangible: "Sound of Dunes" stands for the raw, the pure, the handmade.

 

 

Characterised by original materials and rough haptics, perfection is found in the imperfect, warmth is touched by a cool breeze. Warm woods and cream tones define the theme. Vanilla combines with citrus aromas and unexpected, exotic notes. "Botanic Utopia" stands for a botanical utopia full of power, elegance and beauty. Associated with organic green tones, a symbiosis of human and plant creativity emerges. The results are beguiling floral compositions that inspire fantasies and make them blossom. "Go 4 crazy" - exuberant, experimental and full of good humour, dazzling individuals with a punky, self-ironic diversity present themselves as reincarnated teens from the 90s. With calculatedly cool outfits and a playful online presence, the fun and joy of playing is nevertheless very much to the fore. What does the attitude to life smell and taste like? Just as complex as the playful self-image of the e-girls and e-boys. The metallic look is complemented by spicy and citrusy notes. All in all, fascinating, multi-layered compositions have been created and we are looking forward to using them in a variety of ways.

 

 

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