Around 200 exhibitors from 30 nations presented their products and innovations at the Congress Center, accompanied by an extensive programme of workshops and presentations. Among other highlights this year, industry and business professionals had the opportunity to experience the fine art of roasting coffee first hand in the outdoor coffee roasting arena, attend professional coffee cuppings, and watch a traditional Japanese tea ceremony. As in past years, this year also offered us the ideal conditions to establish and deepen personal business relationships with suppliers and customers while following the latest market developments as well. FREY&LAU was present with a modern, approachable booth with a fresh design that encouraged interactive exchange. Our trade fair appearance especially focused on the summer flavours for 2017 and featured an inviting scent station where a sophisticated air device let trade visitors literally smell the performance of the flavours directly in the cup, without any liquid. In addition, our visitors had the opportunity to taste current trends and highlights in various types of media. Right in line with the trending topic of coffee, the flavoured coffee capsules were particularly well-received. The conclusion after three successful and inspiring days at the expo: Our participation at COTECA 2016 was a complete success. Existing relationships were strengthened, and we were also able to make a number of exciting and promising new contacts, which we will be cultivating and advancing in the coming months. “Our flavours attracted a great deal of interest and highlighted our innovative expertise. The theme of coffee has emerged as a strong trend in the lifestyle segment and will therefore play an even more important role in our projects both now and in the future.”